Starbucks Marketing Plan Essay. When Starbucks is purchased, how many products are purchased along with it? According to analysts' consensus price target of $82.00, Starbucks has a potential upside of 5.6% from its current price of $77.62. For example, Starbucks fueled its initial expansion into the UK market with a buyout of Seattle Coffee Company, but then used its capital and influence to obtain prime locations, some of which operated at a financial loss. Starbucks has a made good decisions on marketing mix tools. Price Target Upside/Downside. Example: Dairy-Free Alternatives at Starbucks . “Marketing mix is the set of controllable, tactical marketing tools (product, price, place, and promotion) that the firm blends to produce the response it wants in the target market” (Kotler and Armstrong, 2006). The company's average rating score is 2.39, and is based on 12 buy ratings, 19 hold ratings, and no sell ratings. Upon visiting Italy and falling in love with the coffee bars and the experience that they offered, Schultz envisioned a place between your home and work where you could sit and enjoy your coffee. Market Summary Target Markets. A secondary target audience is men aged 20 to 45. Starbucks has received a consensus rating of Hold. A Starbucks representative declined to comment further on locations in Target, which are among the more than 8,000 licensed Starbucks stores in the US and Canada. The main target market for the Starbucks are the clients who are ranging from the professionals, tourist and business people to college students and university students. 3.1 Product: Examples of how Starbucks has used market trend data, digital consumer feedback and in-store product testing are the launches of its dairy-free milk alternatives. Keurig Starbucks Marketing Plan In order for a company to successfully market to a group of people, the company must know the demographic, economics, and social patterns of the majority of their consumers. another target audience is women 20 to 45. Below is the pricing strategy in Starbucks marketing strategy: Starbucks is clearly a premium priced coffee seller. The primary target audience was found by evaluating information from focusing in on those that drink ground pre-packaged coffee in the home. Critics claimed this was an unfair attempt to drive out small, independent competitors, who could not afford to pay inflated prices for the premium real estate. Starbucks’ core target market consists of men and women aged 25 to 40. Starbucks has managed to maintain its number one position in the market by customizing its products and services as per the cultures and the tastes that are found in the various regions and countries where their …

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