These include 'Start With Why: How Great Leaders Inspire Everyone to Take Action', which first popularized his now-famous Golden Circle concept. The only clear example of a good “why” that Sinek mentions in his speech is Apple’s “challenge the status quo”.
An awesome vision doesn’t magically save a broken brand; but it’s at the core of every great one. Simon Sinek is the bestselling author of Start with Why, Leaders Eat Last, Together is Better and The Infinite Game which have helped organizations around the world inspire their people to reach new heights. Sinek is the author of several books on the topic of leadership. The only clear example Sinek gives of his model is Apple.
Last week, we wrote a post about Simon Sinek’s Golden Circle, exploring how you should start by selling your vision, and not your products..
Simon Sinek ( @simonsinek) is the author of Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team and Start with Why: How Great Leaders Inspire Everyone to Take Action. Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and Find Your Why. His new book, The Infinite Game, will be released in 2019. When we define ourselves by WHY we can use it to pivot. Simon Sinek thinks motivation was lacking due to a loss of WHY. In the process, it sacrificed how it treated people.
As a result, Walmart has faced scandal after scandal over treating employees poorly, and it owes hundreds of millions of dollars in settlements.
The brilliant Jen Waldman has used her WHY to pivot her business. Your vision has a fundamental role in shaping your company. On March 11, 2020, she closed her live studio in New York City and within two weeks launched a new model that has enabled her to expand her customer base, keep 100% of her staff employed and turn a profit. Simon Sinek explains how to truly differentiate a brand when most fail. Simon’s WHY: To inspire people to do the things that inspire them so that, together, each of … “We are worth more than the work that we do; the work that we do is supposed to reflect who we are and what our worth is.” -Simon Sinek.
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