The Company offers clothing, shoes, perfumes, leather goods, eye-wear and jewelry for women, men and children. This strategy will help Lacoste focus on its different target market instead of combining them together. Being present in more than 130 countries across the globe through its Parent company General Motors and those of alliances is helping the company in optimizing processes Hello, As you can imagine, since Prada makes finely stitched and expensive products, it is what we would call a premium brand. Lacoste - Case Study Report 1. To increase the likelihood of editorial coverage and influencer placements, the CJ team uses a proprietary audience-based recruitment tool to find audience overlaps with Lacoste’s target market and that of key content commerce sites and influencer networks, resulting in placements with sites such as Esquire, Men’s Journal, and Golf Digest. In addition, putting an age limit to our target market is not directly relevant as whilst ‘youth focused’, both our brand image and seasonal collections have a slightly more sophisticated edge to them which offers us the opportunity to appeal to both a 16 year old boy who … Lacoste Target Market All sportsmen and fashion conscious people who want to look sporty, trendy with an expensive brand name. These are the breadwinners who actually open their purse strings to buy the product. Jasmine Rose by Good Chemistry™ - Women's Body Mist - 4.25 fl oz. A lot of their casual wear is designed with this age range and style in mind. Verifone and Alipay expanded their global partnership to provide … While kids are the primary target audience of any toy company, smart businesses also market to parents. By accepting Alipay, the brand can appeal to Chinese customers who are more comfortable than U.S. shoppers with using mobile payments. Brainiac by Good Chemistry™ Eau de Parfum Women's Perfume - 1.7 fl oz. 24/09/14 2. In Marketing Strategy of Chevrolet, the brand uses a mix of demographic and geographic segmentation variables in order to target the different groups. 4.5 out of 5 stars with 21 reviews. Pricing needs to match your target market. It first got in the US market in 1952 and by the end of 1973 had found a loyal customer base cementing the brand’s position there. n On the other hand, it also aims for the people that are higher up the socio-economic who have social status and more money to spend. Lacoste’s main choices of sports sponsorship include sailing, tennis and golf. Some product lines we thought of are ‘Lacoste Live’ for hip and young fashionistas and ‘Lacoste’ dedicated to only high-quality, classic polo shirts, for more sophisticated and grown-up customers. To sum up, pricing is one of the most important aspects of your market strategy, which also includes promotion, placement (or distribution) and people. French sportswear brand Lacoste is accepting Alipay in select U.S. stores as a way of appealing to the growing number of Chinese tourists who visit the U.S. to sightsee, eat and shop. Lacoste SWOT Analysis Lacoste Strengths Below are the Strengths in the SWOT Analysis of Lacoste: 1. Image: The STEM Laboratory. Lacoste Positioning An Aspiring brand for achievement for sportsmen and a classic look apparel for lifestyle consumers. + Omni-channel Marketing Report Bianka Apostolova (S2710714) Maria Djigovska (S2695146) Mariam Talakhadze (S2818353) Weixiang Wang (S2509652) University of Groningen, Retail Marketing, Tutorial Group 3B4 Lacoste: The Crocodile Sells Online!

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